Not only is “The Last of Us” drawing big TV ratings and buzz, it’s now getting praise from menstrual cup companies for promoting the product and boosting sales.
No big spoiler’s here, but if you missed last week’s episode … you didn’t see the main character, Ellie, getting gifted a menstrual cup. At first, Ellie, who was born in a post-apocalyptical world seems a bit confused, but then she gets excited once she realizes what it is … saying “gross” with a smile on her face.
While the scene was quick, fans hopped online to celebrate the significance of bringing women’s health to the forefront and showing off a reusable alternative to tampons and pads.
A rep for The Flex Co., which makes menstrual cups, tells TMZ they saw a 400% increase in sales in the 2 days after the episode aired on HBO, a testament to media’s “unparalleled power to destigmatize periods.”
Over at Cora Life, another menstrual cup producer, a rep says they’re thrilled to see a sustainable menstrual care product make it on such a high-profile show … and they’ve also seen a slight uptick in orders.
Worth noting, ‘Last of Us’ didn’t depict a specific brand, but obviously, it’s prompted consumers to research them.
menstrual cup representation on this week’s The Last of Us… that’s what we like to see
— Emma Keith (@emma_ckeith) February 20, 2023 @emma_ckeith
Lena Cup is also getting more hits — a rep says the market was “energized” by the HBO shoutout, and they’re all hoping the scene normalizes gifting menstrual cups.
While folks at Cora Life say some viewers tuning in might not have known what the menstrual cup was … they do now, and it makes the scene even more powerful.