Ed Sheeran has dropped the video for his hit single ‘Camera,’ taken from his new album, Play. Sheeran stars alongside Bridgerton star Phoebe Dynevor in the clip, which shows the duo enjoying special moments together.
Explaining the making of the video, Ed wrote on social media: “My original ‘Camera’ music video idea was using private home footage of mine and Cherrys key moments of our relationship. But as you guys know, we are an intensely private couple, and some things we wanted to keep just for us. So I recreated a few key moments of our relationship for the music video with the wonderful @phoebedynevor. It was so fun shooting this video, almost felt like a holiday for the whole shoot. It was all done on iPhone, and directed by the wonderful @emilnava. Hope you guys love the song, and the video. Both mean the world to me.”
Regarding the new album ‘PLAY‘, Ed shared: “‘Play’ is the album that’s made me fall in love with fun again. Writing and recording Subtract was so cathartic but also so heavy. Going into Stereo after Mathematics ended I wanted to start with the polar opposite. Play celebrates love, life, culture, exploring, creativity and technicolour. I’ve loved making this record and the last 6 months have been just what I needed to get back into the swing of things – to reheat my love for pop, and popping up. It’s an album I’m immensely proud of, and just makes me feel good. I hope it does the same for you. Thank you to all my insanely talented collaborators, and all the fans along the journey who have been at all our pop ups. More to come. ‘Play’ is out now, lemme know in the comments what your fav song is x”
Sheeran also just released ‘Play – The Remixes EP’ , featuring four reimagined tracks from his original Play album with collaborations with some of South Asia’s most celebrated talents, including: Hanumankind, Dhee, Santhosh Narayanan, Karan Aujla, Jonita, and Arijit Singh. Ed shared of the EP: “Making and finishing Play in India was such a fun experience. Being there over the last decade through touring, I’ve met lots of local artists along the way, and I’ve been introduced to all types of music and cultures. I’ve loved this collaboration process so much and I wanted to represent as much as I could on this EP.”
‘Play – The Remixes EP’ was produced by Ilya, Johnny McDaid, Savan Kotecha, Fred, and Elvira Anderfjärd. The official video for “Symmetry,” featuring acclaimed Punjabi artist Karan Aujla, was directed by Liam Pethick and showcases the globally renowned dance crew The Quick Style; see the video: HERE.
Watch the video for “Camera” – HERE.
Stream ‘Play – The Remixes EP’ – HERE.
Editorial credit: Paul Froggatt / Shutterstock.com
